Andy Smith, Marketing and Advertising

Hi, I'm Andy Smith. Let me know what you're working on and how I can help.

Andy Smith's Bio:

Andy Smith is a Principal of Vonavona Ventures where he advises and bootstraps technical and social ventures with guidance in marketing, customer strategy and operations. Over the past 20 years, he has served as an executive in the high tech industry leading teams at Dolby Labs, BIGWORDS, LiquidWit, Intel, Analysis Group, Polaroid, Integral Inc. and PriceWaterhouseCoopers. An author and speaker, he has a talent for making the complex seem simple and applying technology to address real problems. A guest lecturer at Stanford's Graduate School of Business, and a Venture Mentor in Steve Blank's Lean LaunchPad classes at Berkeley and Columbia business schools, Andy speaks on finding product-market fit, social technology, engineering virality, and brand building. Some of the events Andy has spoken at include those presented by South By Southwest, PR News, World 50, Marketing Week, Intel, TechCore and Interbrand. He is on the boards of The Glue Network, CafeGive Social, Placebo, LLC, Mancrates, 140 Proof, LIF Brands, One Family One Meal, and mentors entrepreneurs in many other organizations. Andy earned his MBA at UCLA's Anderson School and holds an Economics degree from Pomona College. A relocated Princetonian, Andy studied and worked in Cape Town, Athens, and London before settling in the Bay Area and considers Scottish his second language. Andy and his wife (and Dragonfly Effect coauthor), Jennifer live in Lafayette, CA with their two little dudes and a princess.

Andy Smith's Experience:

Advisory Board at Everywun, Inc.
May 2009 - August 2010
Helped craft the strategy for alternative marketing media that redirected brand sponsorship dollars toward the causes that customers of major brands cared about most.
VP, Corporate Marketing at Dolby Laboratories
December 2007 - January 2009
In December 2007, stepped up to oversee Corporate Marketing while VP served in Iraq. In March 2008, asked by EVP, Sales and Marketing to seek greater leverage of global marketing investments. Executed a restructure of group centralizing outbound marketing, integrating HQ and regional communications resources. Responsible for all Dolby messaging, positioning, outbound communications, creative, communications strategy and execution worldwide. Functional leadership includes: branding, market research, PR, Internet marketing, creative services, event marketing and marketing communications. Established first-ever integrated marketing process to apply across all segments and markets. Direct staff includes 5 senior directors and directors and 80 professionals.
Executive Director, Global Brand Marketing at Dolby Laboratories
October 2001 - December 2007
- Hired by CEO in October 2001 to establish the brand group (Director, Global Brand Marketing). Successfully conceived and launched a company-wide initiative to increase the power and value of the Dolby brand. Drove programs to improve Dolby inclusion and prominence in partner marketing from Sony, Pioneer, , Intel, Microsoft, Warner Brothers, Volvo, Acura, CBS among others. Initiated strategy to extend Dolby's relevance beyond sound. - In 2004, promoted to Executive Director, Global Brand Marketing. Expanded operational responsibility to add market research, internet marketing and marketing services. Established brand planning and integration processes. Deployed a global Internet content management system. Evolved brand definition and reinvigorated the Dolby brand through social media, technical and social influencers. Staff included 4 direct reports and 10 professionals
VP, Marketing and Business Development at LiquidWit.com
June 2000 - September 2001
Recruited by Founder/CEO to lead sales and marketing activities for this self-service online creative services agency. Established revenue generating relationships with advertising and integrated marketing agency customers. Built distribution partnerships with complementary service providers. Recruited vetted and managed creatives to function as virtual talent pool. Established product requirements and business rules for site operations and customer touch points. Company recognized by Tom Peters as among the most innovative of 2000.
GM, Music and Director, Marketing and Business Development at Bigwords.com
July 1999 - July 2000
- Built music store including front-end business, cross-selling approach, artist catalog integration and back-end partnered fulfillment operation. Partnered with Muze media, MusicChoice and Valley Media in deployment, Blink182, Tom Green, the Foo Fighters in promotion. - Developed novel character-based music recommendation engine mapping Bigwords strong brand to college-genre music personalities. Launched program to drive repeat business through regular character communication and new music updates. - Built and launched additional lines of business to leverage textbook customers. Developed and strategy to monetize textbook customers through complementary commerce offerings matched to college "share of wallet." Created ecommerce around goods in higher-margin music, apparel, and dorm furnishings. - Created models to monitor and manage customer acquisition and retention programs. Partnered with CFO to pitch unique business approach to investors and potential acquirer (Amazon.com)
Program Manager at Intel Corporation
May 1997 - July 1999
Managed the large business integrated marketing strategy. Developed succinct, on-brand value propositions for products. Influenced spending on direct outreach budget of $86 million and co-op in excess of $1 billion. Expanded use of internet in outreach to IT influencers and enterprise decision makers. o Successfully developed strategy and business plan for Large Business Campaigns to broaden the scope of the group and directly drive integration across all media o Developed strategy to launch and manage the Xeon, Celeron and Merced (later Itanium) processor portfolio. o Managed messaging portfolio priorities among desktop, server, workstation and mobile groups to drive influence across broadcast and print advertising, web, PR, tradeshow and retail channels. o Managed the Intel Board of Advisors (BOA), comprised of Fortune 100 CIOs and Intel Execs o Partnered with Intel Capital to build IA64 (64-bit Intel Architecture) fund to support launch of Itanium processor line.
Associate Brand Manager at Polaroid
May 1996 - September 1996
Created entry strategy for an initial brand launch in the consumer electronics market. Led study of Polaroid's relevant technical, operational and brand competencies to develop proposal and rollout plan. Studied internal and external stakeholders, conducted consumer focus groups and analyzed secondary intelligence to develop a multi-scenario financial model. Analyzed suitability of company's existing international distribution network with potential with new product line. o Mapped expertise in film chemistry and high volume low cost optics to digital imaging market. o Plotted pure digital as well as hybrid (digital + film) approaches to new product line. o Engaged with MIT Media Lab to share expertise and projections for imaging applications and wearable computing. o Developed beta programs and materials, packaging and pricing in retail channel, as well as in-store merchandising.
Senior Associate at Analysis Group
June 1992 - August 1995
New product development consultant for clients across a range of industries including Unilever (CPG), Psion (Consumer Electronics), DEC (Computers), Scios (biotech) delivering insight and methodologies to better integrate efforts of marketing and technical groups to bring profitable products to market faster.
Staff Consultant at PricewaterhouseCoopers, LLP
May 1990 - June 1992
Financial analyst responsible for developing models and projections for clients executing financial workouts. Clients included Circle K Corporation, America West Airlines, Lincoln Savings and Loan, Sprouse Stores, First Executive Corporation.
Investor and Advisor at ToyTalk, Inc.
June 2011
Advise CEO on audio processing, consumer electronics, strategic marketing and social marketing.
Principal at Vonavona Ventures
January 2009
Vonavona Ventures is a advisory and consulting practice devoted to helping early-stage enterprises and organizations achieve market leading, differentiated and profitable positions for their products and services. Our goal is to deliver the insights, counsel and results necessary to create profitable and valuable enterprises.
Advisory Board at 140 Proof
September 2009
Provide guidance on strategy, branding, marketing social media, consumer behavior and gadgets.
Board Member at CafeGive
2010
Outside board member providing strategic, social marketing, ecosystem and value chain insight.
Venture Mentor - The Lean Launchpad at Haas School of Business
August 2010
Provide guidance and support to teams of students learning how to turn a great idea into a great company. Beginning with learning how to use a business model to brainstorm each part of a company and customer development to get out of the classroom to see whether anyone other than them would want/use the product then use agile development to rapidly iterate the product to build something customers would actually use and buy.
Author at The Dragonfly Effect
January 2011
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book - Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results - Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty - Leverage the power of design thinking and psychological research with practical strategies -Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
Board Member at The Glue Network
May 2011
General business oversight with emphasis on brand and social marketing.
CMO and co-founder at HedgeSport, Inc.
2012
HedgeSport is the first trading floor for pro athletes. In the tradition of fantasy sports, players put together a dream team and their fortunes rise and fall throughout the season driven by actual player performance. What sets it apart from typical fantasy leagues, however is the unique ability to sell players short and to trade throughout the season.

Andy Smith's Education:

University of California, Los Angeles - The Anderson School of Management
1995 – 1997
MBA
University of Cape Town
1996 – 1996
MBA
Concentration: Global Business
Pomona College
1986 – 1990
BA
Concentration: Economics
College Year in Athens
1988 – 1989
Concentration: International Economics
PDS
1975 – 1986
High School Diploma

Andy Smith's Interests & Activities:

marketing, startups, branding, consumer electronics, technology, consumer behavior, venture capital, angel investing, growth hacking

Andy Smith

Startup Marketing | Marketing and Advertising

Hi, I'm Andy Smith. Let me know what you're working on and how I can help.

Andy Smith's Bio:

Andy Smith's Experience:

Advisory Board at Everywun, Inc.

VP, Corporate Marketing at Dolby Laboratories

Executive Director, Global Brand Marketing at Dolby Laboratories

VP, Marketing and Business Development at LiquidWit.com

GM, Music and Director, Marketing and Business Development at Bigwords.com

Program Manager at Intel Corporation

Associate Brand Manager at Polaroid

Senior Associate at Analysis Group

Staff Consultant at PricewaterhouseCoopers, LLP

Investor and Advisor at ToyTalk, Inc.

Principal at Vonavona Ventures

Advisory Board at 140 Proof

Board Member at CafeGive

Venture Mentor - The Lean Launchpad at Haas School of Business

Author at The Dragonfly Effect

Board Member at The Glue Network

CMO and co-founder at HedgeSport, Inc.

Andy Smith's Education:

University of California, Los Angeles - The Anderson School of Management

University of Cape Town

Pomona College

College Year in Athens

PDS

Andy Smith's Interests & Activities: